Sears / K-Mart Create Movie Streaming Service

Well this is just the stupidest business decision known to man. Sears / K-Mart is creating a movie streaming service to take on Walmart and Best Buy.  The Alphaline Entertainment Service will allow consumers to stream recent and catalog movies. Panasonic, LG, Sony, Sharp & Samsung will all provide the service on their web connected TV's and Blu-Ray players. The streaming service will be out in time for the holidays.

The Whore didn't even know K-Mart *OR* Sears was still in business. WTF is the point of this when there's already 8,952,254 other streaming services. What will they bring to the table thats different? Will YOU be using Alphaline Entertainment?